Top 10 Highest-Earning Football WAGs on Instagram in 2025

The world's most influential WAGs are racking up the checks thanks to their growing social media stocks

In the ever-evolving world of sports, the WAGs of football stars have transformed into significant social media influencers in their own right.

While their partners’ talents on the pitch may be the focus of attention, many WAGs have built their own lucrative empires, leveraging their massive Instagram followings for endorsement deals, partnerships, and personal branding opportunities.

In 2025, Instagram remains a powerful tool for these influential figures, with some earning significant sums for each sponsored post.

Game Set & Match highlights the top 10 of the world’s highest-earning football WAGs on Instagram.

10. Leigh-Anne Pinnock — $56,000 per post

The British singer and wife of Jamaican footballer Andre Gray, Leigh-Anne Pinnock, has over 10 million followers on Instagram. Known for her time in the girl group Little Mix, she commands an impressive $56,000 per sponsored post, with an engagement rate of 1.32%. Her consistent interaction with fans and diverse content ensures her spot on the list.

9. Pilar Rubio — $60,400 per post

Pilar Rubio, model, TV presenter, and wife of Spanish football icon Sergio Ramos, is a prominent figure on Instagram with 11.1 million followers. Known for her mix of fashion, fitness, and family content, she brings in $60,400 per post, with a slightly lower engagement rate of 0.89%.

8. Bruna Biancardi — $66,700 per post

The model and influencer, currently dating Brazilian superstar Neymar, is one of the most sought-after WAGs on Instagram. With 12.6 million followers and an exceptional engagement rate of 7.82%, the highest among all the WAGs on this list, Bruna Biancardi pulls in an impressive $66,700 per post. Her content often features a mix of fashion, fitness, and lifestyle.

7. Alisha Lehmann — $83,100 per post

Swiss footballer and girlfriend of Juventus midfielder Douglas Luiz, Alisha Lehmann, has exploded in popularity, becoming the world’s most-followed female footballer on Instagram with over 16.8 million followers. With a highly engaged fanbase and an engagement rate of 2.69%, she’s able to command around $83,100 per sponsored post. Her mix of sporty, stylish, and lifestyle content is a perfect fit for influencer marketing.

6. Perrie Edwards — $92,000 per post

The British pop superstar and fiancée of Besiktas Istanbul footballer Alex Oxlade-Chamberlain, Perrie Edwards has 19.2 million followers on Instagram. With her engagement rate standing at 1.72%, she earns around $92,000 per sponsored post. As a member of the chart-topping group Little Mix, her appeal transcends football, making her a valuable figure for brands targeting a broad audience.

5. Victoria Beckham — $139,500 per post

Former Spice Girl and fashion mogul Victoria Beckham is not only the wife of Manchester United legend David Beckham, but also one of the most influential women in fashion. With 33 million followers, Posh Spice earns an estimated $139,500 per sponsored post, although her engagement rate of 0.61% is relatively low. Nevertheless, her brand value and global recognition make her one of the highest-paid WAGs on Instagram.

4. Becky G — $153,300 per post

American singer and actress Becky G, who is dating FC Dallas midfielder Sebastian Lletget, has 37.3 million followers on Instagram. She pulls in around $153,300 for every sponsored post, with a respectable engagement rate of 1.58%. Becky G has solidified herself as a crossover star in both the music and sports industries.

3. Antonela Roccuzzo — $162,300 per post

Antonela Roccuzzo, wife of eight-time Ballon d’Or winner and Inter Miami star Lionel Messi, is a household name in the world of football WAGs. With 40.2 million followers, she earns an estimated $162,300 per sponsored post, boasting a highly impressive engagement rate of 4.55%. Her content often includes family moments, fashion, and lifestyle, which resonates with a global audience.

2. Anitta — $233,200 per post

Brazilian pop sensation Anitta, the girlfriend of Sheffield United’s Vinicius Souza, is an Instagram powerhouse with 64.4 million followers. She commands a staggering $233,200 per post, with an engagement rate of 1.12%. Anitta’s global reach has made her one of the most sought-after influencers in the world.

1. Georgina Rodríguez — $234,800 per post

At the top of the list is Georgina Rodríguez, the longtime partner of five-time Ballon d’Or winner and Al Nassr star Cristiano Ronaldo. With nearly 65 million followers on Instagram, she earns an estimated $234,800 per sponsored post. Her content is a mix of luxury, lifestyle, and family, with a stellar engagement rate of 5.33%, which is among the highest on this list. Rodríguez’s improved personal branding in recent years has firmly established her as the highest-earning football WAG on Instagram in 2025.

Methodology

This ranking by Game Set & Match was created by compiling a list of the world’s most-followed and highest-earning football WAGs in 2025, using data from publicly available Instagram accounts. Earnings per post were calculated using Inzpire’s Instagram pricing calculator, factoring in the number of followers and engagement rates. Engagement rates were calculated based on the average likes, comments, and shares relative to total follower count.